Identity
- Brand voice and messaging
- Visual direction
Case study · Custom rugs & creative goods
Tuft Drip
We gave a handcrafted custom-rug business a bolder brand presence: art direction, a website built around the craft, and print and social materials in one consistent voice.
- Industry
- Custom rugs & creative goods
- Engagement
- Brand presence and website
- Services
- Website, art direction, print, social
The challenge
A great product with a presentation that did not match it.
The look changed from one touchpoint to the next, and the website did not show customers what makes custom work worth choosing.
Our approach
Strategy first, then every piece built to connect.
- 01
Voice & direction
Defined the brand voice, messaging, and a bold, warm visual direction.
- 02
Art direction
Directed hero imagery around the making process and set the gallery direction.
- 03
Digital
Designed the website around the craft and made custom orders easy to start.
- 04
Print & social
Created printed customer materials, sticker and graphic concepts, social visuals, and event booth concepts.
What we delivered
One connected system.
Digital
- Website design and direction
- Gallery direction
Marketing
- Social visuals
- Sticker and graphic concepts
Experience
- Printed customer materials
- Event and booth concepts
The work
Tuft DripClient story
“Dominique went above and beyond.”
The Onyx Core was amazing. As a small business, we wanted to make sure we were set up for success. Dominique was professional, honest, and patient, and went above and beyond. The resources she provides for her clients are great too.
The outcome
Built from the core, ready to grow.
- A distinctive, recognizable identity
- A website built around the making process
- Reusable branded print and social materials
- A consistent presence that builds customer trust
Your business next
Want this level of clarity for your brand?
Start with the Core Assessment. It shows us where your business is strong and where it needs support.