Strategy
We learn your business, audience, and goals, and find the gaps holding the brand back.
Strategic branding & web studio
Brands and websites built from the core out.
The Onyx Core is a strategy-first studio for startups finding their footing and established businesses ready for their next level. We clarify who you are, then build the identity, website, and marketing tools to match.
- Brand strategy
- Logos & brand kits
- Websites
- Email marketing
- Marketing calendars
Every element is connected.
Hover or tap a pillar to see how it strengthens the core.
Strategy establishes the center.
Positioning, priorities, audience, and direction create the logic that supports every other element.
Identity creates recognition.
A distinct visual and verbal system turns the business into something people can remember and trust.
Digital turns strategy into experience.
The website becomes the place where the business is understood, experienced, and chosen.
Marketing amplifies what matters.
Email, campaigns, content, and launch systems move the message with consistency and intention.
Systems create repeatable strength.
Processes and structure help the business deliver with clarity, consistency, and control.
Growth becomes sustainable.
Expansion works when the business underneath it is ready to support what comes next.
Selected work
Brands we have built from the core
Brand · Digital · Launch
AJ Michel
A full brand launch: identity system, e-commerce website, and launch email campaigns.View project →
Brand · Digital
Tuft Drip
A bolder image, website, and printed materials for a handcrafted custom-rug business.View project →
Brand · Systems
Evernest
A student planner idea grown into a full educational brand and system.View project →Tuft DripClient story
“Dominique went above and beyond.”
The Onyx Core was amazing. As a small business, we wanted to make sure we were set up for success. Dominique was professional, honest, and patient, and went above and beyond. The resources she provides for her clients are great too.
Where are you in your journey?
Every business has a different
starting point.
I have an idea
I am starting something new and need the right foundation.
Typical focus: strategy, logo and brand kit, launch website→I am ready to grow
I have momentum and I am ready to scale with intention.
Typical focus: website upgrade, email marketing, content calendar→We are ready to evolve
We are established and ready for the next level.
Typical focus: brand evaluation, rebrand, connected systems→How we work
One connected process,
from strategy to growth.
Design
Logo, brand kit, voice, and a visual system built on that strategy.
Develop
A custom website that tells your story and turns visitors into inquiries.
Market
Email, launch plans, and content calendars that keep the message consistent.
Grow
Ongoing support so the brand and website keep up as the business grows.
Meet the founder
A strong business is not built by chance.
It is architected.
I'm Dominique May, founder of The Onyx Core. Every project starts with understanding the business: who you serve, where you are going, and what is getting in the way. Then I build the brand, website, and marketing tools to match, so every piece works together instead of pulling in different directions.
Explore the Studio →
