The Core

Tell us about
the business itself.

Start with the center. You do not need polished answers.

Business or idea name Your name

Email What does the business do? 0/500 Current website or social link

Pro tip

Share as much or as little as you'd like. Your answers help us understand the full picture and build the right strategy.

Current Elements

Which elements do you currently have?

Select everything already supporting the business.

StrategyBusiness plan or clear direction Brand / IdentityLogo, voice, visual system WebsiteSite, store, or digital home MarketingEmail, social, or campaigns Systems / OpsProcesses that support delivery Customer ExperienceA defined journey or presentation Growth PlanExpansion or next-stage goals

Connections

What feels weak, unclear, or disconnected?

Choose every area that feels out of alignment.

StrategyDirection or positioning IdentityBrand or messaging DigitalWebsite or online experience MarketingVisibility or consistency SystemsProcess or organization ExperienceCustomer journey or presentation GrowthScaling or next-stage planning

Tell us more about what is not working the way you want.

Goals

What are you trying to become?

Show us the future version of this business.

What do you want people to experience 12 months from now? What would make this project feel successful? Which words should the future business embody?

Scope

What kind of support are you considering?

Choose what you know. We can help define the rest.

Company Evaluation Logo & Brand Kit Rebrand / Redesign Website Design & Development Email Marketing Marketing Schedule / Campaign Launch Support Custom Solution

Budget Timeline

Review

Your Core Snapshot

This is the first picture of what exists, what feels disconnected, and what may need attention next.

Anything else you want us to know?

Your assessment will be reviewed through TheOnyxCore@icloud.com.

Your core has been mapped.

Thank you. We have already started thinking about how the elements of your business connect.

Email The Onyx Core